There was a markable improvement, so much so that the main issue now is that we need to educate our supporters who attend regularly to speed themselves up to maximise the instantaneous turnstile entry we now have on site.
Since the upgrade to the system, the turnstiles at Castle Park are fantastic. There was a markable improvement, so much so that the main issue now is that we need to educate our supporters who attend regularly to speed themselves up to maximise the instantaneous turnstile entry we now have on site. Thank you to everyone that contributed to the improvements. As safety officer I can certainly recommend your system to other venues.
Sam Ramsen, Safety Officer
Castle Park
Castle Park, the home of Doncaster Knights Rugby Football Club, embarked on a transformative project to modernise its stadium operations and deliver a superior matchday experience. In collaboration with OLS Ltd, Suprema UK, and Future Ticketing, the club implemented a suite of advanced technologies designed to enhance access control, digital ticketing, crowd management, and safety.
The Solution
Digital Ticketing System
Key Objectives
- Enhance Access Control: Implement secure, efficient systems to streamline fan entry.
- Modernise Ticketing: Transition to a paperless, digital ticketing system to reduce waste and increase convenience.
- Improve Crowd Management: Utilise technology to monitor and manage crowd movements for improved safety and flow.
- Upgrade Safety Measures: Integrate real-time data analytics and mobile alerts for enhanced situational awareness.
- Real-Time Insights: Provide live scanning insights and post-event analysis to support decision-making, optimise operations, and help clubs identify and reward their most loyal fans
Solutions Implemented
1. Enhanced Access Control
OLS Ltd deployed Suprema UK's advanced biometric technology at stadium entry points. This integration enabled secure, efficient access, significantly reducing queue times and improving the overall fan journey.
2. Smarter, Paperless Ticketing
Using Future Ticketing’s digital platform, Castle Park replaced paper tickets with mobile-friendly, digital versions. This upgrade not only reduced environmental impact but also minimised the risk of ticket fraud and simplified the purchasing process.
3. Improved Matchday Crowd Management
By leveraging QR code technologies, the club gained real-time visibility into attendee movement within the venue. This insight enabled more effective crowd control and operational responsiveness.
4. Enhanced Safety Measures
Real-time data analytics and mobile alert systems were implemented to deliver instant updates to security personnel. This allowed staff to proactively manage safety incidents and maintain a secure environment for fans and staff alike.
5. Contactless Ticketing
QR-enabled, contactless ticketing offered fans a touch-free, hygienic entry experience, aligning with modern expectations and public health considerations.
6. Real-Time Scanning & Post-Event Analysis
The system provided live scanning data throughout the event and detailed post-match reports. These insights not only improved operational decision-making but also enabled the club to identify and reward their most loyal fans, deepening fan engagement and retention.
Outcomes and Benefits
- Enhanced Fan Experience: Faster entry, seamless digital ticketing, and improved convenience.
- Operational Efficiency: Streamlined stadium operations and more responsive crowd management.
- Environmental Sustainability: Significant reduction in paper usage through digital ticketing.
- Improved Safety: Real-time analytics and alert systems enabled rapid, informed responses to incidents.
- Loyalty & Insight: Data-driven insights empowered the club to recognise and reward dedicated supporters.
Client Testimonial
“We believe this will have a positive impact on fan experience and operational efficiency here at Doncaster Knights.”
— Tom Foy, General Manager, Doncaster Knights RFC
Conclusion
The successful collaboration between Doncaster Knights, OLS Ltd, Suprema UK, and Future Ticketing has delivered a forward-thinking, technology-driven solution at Castle Park. The project not only improved safety and operations but also set a new benchmark for fan engagement and stadium management. It stands as a compelling model for other sports venues looking to embrace digital transformation.
